Stable sales at Das Futterhaus

For the first time in Germany, Das Futterhaus has not grown, but with almost stable sales, presents the results for the 2024 financial year. The franchise company ended the year with a total system turnover of 577 mio euros. Despite challenging economic times, the balance sheet is only 0.6 per cent down on the previous year. The stores in Austria grew slightly by 0.6 per cent to 57.7 mio euros. In Germany, sales of 519.3 mio euros were generated, which corresponds to a decrease of 0.7 per cent compared to the previous year.

The company is confident about the year 2025. Managing Director Kristof Eggerstedt, responsible for marketing and corporate development, explains: “The investments in our company's digital infrastructure will enable efficiency gains for our bricks-and-mortar stores. The further development of our business into an omnichannel retailer opens up new contact points for much more targeted and intensive customer communication and activation.”

As part of its omnichannel strategy, Das Futterhaus digitised its loyalty card programme last year, and with over 600 000 active users, the Das Futterhaus app has exceeded expectations in the first few months since its launch, according to the company. The online shop will be launched at the end of the first quarter. Das Futterhaus also intends to counter the rising margins with product range design and management, and to continue its long-standing cooperation with manufacturers for good conditions. At the end of December, Das Futterhaus had a total of 442 locations, 51 of which were in Austria. The franchise company reveals that further new openings are already planned for 2025.