Europe’s leading online retailer of pet products, Zooplus AG, has presented its sales figures for 2014. These show that the company increased its total revenues by 34 per cent compared with 2013 to € 570.9 mio. Pretax profits were also up by 132 per cent during this period, from € 3.8 mio to € 8.8 mio.
The massive boost in sales is the result of growing sales in international markets. For instance, although sales in the German market came to 54 per cent in 2010, this share had been reduced to 31 per cent in 2014, while foreign sales increased from 46 per cent in 2010 to roughly 69 per cent in 2014.
The increase in sales per customer also made a significant contribution to earnings, with the value of sales per customer rising from € 151 in 2013 to € 162 in 2014. An increase was also recorded in the number of new customers, from 1 429 in 2013 to 1 762 in 2014. Other major advances were achieved in overall efficiency, according to Zooplus; the total cost of marketing, logistics, personnel and administration was reduced, along with depreciation and interest, by 4 per cent compared with 2013 to 29.6 per cent of the total operating performance.
