Markus Baldus, sales director for Vitakraft Germany since 2007, will become the new international director of sales, marketing and business development for Vitakraft in the regions of Europe, the Middle East, Africa and South America with effect from 1 January 2020. He succeeds Hans-Ulrich Grimm, latterly group director responsible for global sales and marketing, who is retiring.
Vitakraft is using this change of staff to divide sales and marketing globally into the territories of Europe, the Middle East, Africa and South America on the one hand and Asia, Australia, North America and Central America on the other. Samuel Phan of the Singapore-based Vitakraft operation will be responsible for sales, marketing and business development in the latter.