Interquell, a Germany-based dog and cat food company, has entered the Thai pet food industry by forming a joint venture, named Happy Pet (Thailand) Co Ltd, with partner Technic Pet Holding.Interquell holds 49 percent of the joint venture. Interquell owns the Happy Dog and Happy Cat premium pet food brands.
The new company will import Happy Dog and Happy Cat products from Germany. The venture partners say the trend for healthy pet food is taking hold in Thailand, and that his segment is growing faster than in Japan and other Asian countries.
In the future, the company plans to expand into Myanmar, Cambodia and Laos by using Thailand as a base to distribute the products. The products are now available at pet shops in Thailand.
Happy Pet (Thailand) said it wants to become established as the leading brand in the premium pet food in Thailand.
Interquell manufactures Happy Cat and Happy Dog, the second-best-selling dog food brand in Germany, according to the Petfood Industry Top Companies database. The company's products are sold in more than 66 countries, and it operates six extruders at its plant. Interquell is also involved in the production of grains for human consumption.
