Mars Petcare launches its new premium pet food with a €3,5 million campaign. Mars Petcare’s new brand, Perfect fit, was launched on 20 January 2017. The new cat and dog food product meets the demands of the 'super premium' trend in the pet industry.
Perfect Fit was developed in collaboration with the Waltham Centre for Pet Nutrition and Banfield Pet Hospitals. The brand's aim is to offer a complete experience based on three important points: 'Feed, Move, Play'. Mars Petcare has identified the five most common health issues of pets and made sure each Perfect Fit product addresses these most common health needs.
A €3,5 million campaign was developed to help the launch of the pet food in the UK, including a TV advert, digital awareness campaign and a sampling campaign. A range of POS materials will be available for retailers to bring the product into their stores.
