MPM produces high-quality, natural pet foods for discerning cat and dog owners. The Macclesfield-based company is well known for its innovation and for its focus on natural, high quality and recognisable ingredients that are derived from ethical and sustainable sources. Due to the pet humanisation trend MPM's natural products are popular with owners wanting to focus on both the quality and health benefits derived from the food they feed their pets.
MPM sells its products in over 33 countries. Less than 40% of revenues are generated in the UK, with 17% derived from the EMEA region, and 12% from Australia and New Zealand. MPM is also growing strongly in the US pet food market. Online sales account for 20% of revenues.
ECI specialises in partnering with high-growth companies and has substantial experience of backing businesses in the consumer sector. EPI's investment will help MPM to grow its international business further and to develop its e-commerce strategy.
Mark Keeley, Partner at ECI said:
“As a growth focused investor we are always seeking out market leading, well run growth companies to partner with. MPM is a leading pet food company focused on the attractive and high growth premium pet food market. Pet owners are increasingly concerned about the health and well-being of their cats and dogs and are looking for wholesome, natural, high-quality products. That’s why we believe MPM is very well placed for further growth. We very much look forward to working with MPM’s experienced team to help realise the company’s full potential.”
Source
ECI Partners
