From December this year Fish4Dogs will be available for trade and consumer purchase in the Netherlands through the web site (fish4dogs.nl) operated by Fish4Dogs Netherlands and managed by Bob Woutersen and Simon Luesing.
This is the second phase in the Fish4Dogs programme of international expansion of its successful UK e-commerce model. Fish4Dogs has, since its inception, embraced the digital world for both brand building and sales. Unusually, for a small business, Fish4Dogs has employed a specialist digital team and has acquired considerable expertise in this world.
The international roll out started with the launch of its e commerce site in Norway in September 2015 with phase 2 being the Netherlands. Further international expansion is planned for 2016 and beyond.
