Tetra has been named 'brand of the century', by publisher Florian Langenscheidt and publishing house Deutsche Standards.
Because of its unique products such as the classic fish flake food TetraMin, the Tetra name is exemplary for the entire aquatics industry. The world leader sees this award as both confirmation of its comprehensive brand strategy as well as an incentive for the future.
"For over sixty years we have developed innovative products which are based on the results of our intensive research and which consider the needs of the animals," said Koord Janssen, Director Marketing and Innovation Aquatics. He continues: "Thanks to our global market research we also know the wishes and needs of consumers. This combination has always been and remains the core of our brand strategy. We are delighted that Tetra – as the only brand in our industry – was rewarded in this way."
Every three years, publisher Florian Langenscheidt and the publishing house Deutsche Standards issue a new edition of this compendium. It provides a concise overview of the premier class of German brands and the respective histories behind these 250 leading companies. Entitled "Brands of the Century - Stars 2016", this edition was presented in Berlin on 24 November. For the first time, this edition appears not only as a hardcover, but also as a paperback, which is being published in English.
Source: Spectrum Brands
