Natures Menu continues its expansion through a joint venture with Agrolimen, as was announced by Natures Menu CEO, Craig Taylor.
Craig Taylor: "Natures Menu is delighted to be joining in a partnership with Spanish pet foods experts Agrolimen, being a perfect partner business completely aligned with the vision and values of the Natures Menu company, allowing Natures Menu to leverage the expertise of Natures Variety from the US, which Agrolimen co-owns. Both Natures Menu and Nature’s Variety are experts in providing Raw complete and balanced pet foods and are leaders in their respective markets. The opportunity to leverage Agrolimen’s know-how and expertise from Nature’s Variety will enable Natures Menu to expand its production and develop new technologies for its trusted retailers and partners across Europe."
Founded in 1981, Natures Menu have seen excellent growth exceeding expectations in the past three years with a company team of c. 160 professionals; it has recently announced the construction of a new plant in Norfolk, which will include a £7 million (€9.6 million) investment to support future growth in the category along with further plans which will be developed in partnership from within the new joint venture to develop new and exciting pet food strategies to benefit the pet specialist channel in the UK and through Natures Menu GmbH in Germany.
The UK is the third most important pet food market in the world, with estimated pet food sales of nearly £3 billion (€4.1 billion). The natural food segment, where Natures Menu operates, is growing at an annual rate of over 10% and Natures Menu is gaining a relevant share of the market.
“The opportunity to partner with Agrolimen, co-owner of Nature’s Variety, will enable us to develop the Natures Menu brand and product portfolio throughout Europe,” said Craig Taylor.
