The German accessories firm Hunter has opened its tenth Hunter brand store in Hong Kong. The store has a retail area of 60 m2. A new store has also opened in the USA with the first American Hunter outlet in Fort Lauderdale covering a retail area of 130 m2. The company is planning to open a brand store in Rio de Janeiro too in the coming year.
For Hunter, the brand stores offer a good opportunity to raise the brand’s profile among pet owners. They also give the company the chance to enhance its market position in countries where distribution is not so widespread.