Awards for innovative private label products

Twenty-five retailers from across Europe have been recognised for their innovation in private label products by the inaugural International Salute to Excellence Awards from PLMA. The award winners were announced to an audience of more than 300 attending a PLMA seminar programme at the RAI Forum Centre in Amsterdam. The event took place one day before PLMA’s “World of Private Label” International Trade Show began at the RAI Exhibition Centre.

One of the winners was the British supermarket chain Asda Stores, which received an award in the Pet Care category for its Minty Dental Sticks.