Kent Nutrition Group announces new distribution arrangement in Europe

Kent Nutrition have decided to work more closely with their UK distributor for World's Best Cat Litter® across Europe. MPM Products, the owner of the Applaws brand, will take over the distribution of World's Best Cat Litter throughout Europe.

"This is a great opportunity for our brand," says Tom Wiesner, VP International of Kent Nutrition Group. "It enables us to grow our coverage across Europe and partner with the distributors of Applaws in many new markets."

In Germany and Austria, WOKO will take over sales and distribution for World's Best Cat Litter as from May 2014 and continue to build sales and distribution in the pet trade. As a result of these changes, the current Kent Nutrition Group sales and marketing operation will close.

"The European team has done a great job in building our brand. This change gives us the chance to bring the benefits of one of the leading natural cat litters to more consumers more quickly and to build on the great basis that the team has achieved," added Tom Wiesner.