The Swiss company Nestlé suffered a 5.1 per cent decline in sales in the first quarter of 2014 to CHF20.8 bn. However, sales of pet products increased to CHF2.74 bn in the first quarter (2013: CHF2.70 bn).
The boost in pet product sales was fuelled in North America above all by the market launch of Lightweight and Glade cat litter along with Waggin' Train. In Latin America, the Dog Chow and Pro Plan brands were the primary factors behind the company’s gain in market share. In Europe, according to Nestlé, the pet brands Felix and Purina One Dry Cat were the main contributors.
