The Danish pet food supplier Aller Petfood has undergone a major reorganisation preparing the company for the future. Aller Petfood reaches out to a broad geographical area: its plant in Denmark serves Europe but also countries beyond the European borders, while Russia and the CIS countries are served by two plants in Russia.
In January this year Aller Petfood began to supply customers in the Middle East and North African countries from the new Aller Petfood production facility in Turkey. The product range of the Danish company was expanded by the establishment of a partnership with a supplier of high-quality treats for cats and dogs in November 2013. Treats are now part of the company’s private label assortment.
Aller Petfood Group (APG) has begun to centralise some of the vital functions within the company, ensuring that information and development in the organisation is channelled to each single unit of the business. This includes nutritional knowledge and product development as well as finance and marketing.
