Located in Hong Kong , for many years now, Galaxy Products Limited has been specialised in the manufacture of aquarium polyresin ornaments and handicraft products,. With their experience and knowledge in production and design, they have earned the confidence of their wide range of customers and have built up a very healthy business. Galaxy operates sophisticated production lines under modern management for more than ten years. More than 200 skilled and well-trained employees work daily at the production facility, located in the southern region of China .
Their overall goal is to supply the market with products which are innovative, uniquely designed and of excellent quality. In addition, the client may buy directly from the facility, resulting in considerable cost savings.
However, in order to cope with the market developments and requirements, they have also established their own brand this year under the "Red" label.
Lively jellyfish with skirt; resembles a ballet dancer in the tank. Harmless to fish
Product development
Obviously, product development is vital to their business.
Therefore, Galaxy spends tremendous efforts on innovation and new product development, recent examples are for instance: the formal Coral, Reef and Broken Boat.
Their goal is for the new products to resemble the natural environment as much as possible and to stimulate the lively aquatic feeling for both pets and their owners. Their new products such as Jellyfish, Tube Anemones with Suction Cup Base, Dynamic Cartons and Dynamic Animal Heads are several examples which emphasise their product development strategy.
In addition to these innovative products, another advantage is that customers do net have to spend as much time on the care and maintenance of the aquarium and at the same time, the consumer may enjoy the fun of a lively aquarium.
Galaxy is also looking after the interests of children.
One of their hit items - alligator body dummy
Most children like to place dynamic cartoon characters or animals such as Small Crown Fish and Sea Horse in the aquarium. Galaxy makes these types of products as well.
International expansion
However, Galaxy does not forget its clients who, in addition to looking for high-quality, innovative products, are also price conscious, therefore the company offers competitive prices. This has also contributed to the fact that they also have clients in countries such as the UK , France , Germany , Sweden , USA , etc. Their aim is to broaden this base towards Eastern Europe and Africa .
Based on the needs of the international market and their experience, Galaxy is able to develop OEM/ODM if a client requires this. Of course, Galaxy is always flexible when it comes to partnering with its clients and taking different market characteristics into account. In order to make sure that the right products will be delivered to their clients, they work according to the following steps as much as possible: gathering the relevant information, developing the product ideas, developing the products, sampling and production. Of course, they are able to offer product exclusivity if required by the client. Needless to say, they have a professional quality control system in place and secure packaging which is strictly monitored to ensure that the products are delivered as agreed.
Lastly, they are looking for agents to help develop their brand "Red" in the market. They strongly believe that with their professionalism and unique design, customer service, excellent quality, timely delivery and competitive prices, that they will able to be successful with this line globally.
For further information:
www.galaxypl.com
May 2006
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