Euromonitor: new report on the US market

  Market growth in the US pet food market was led primarily by the expansion of premium foods, according to a new report from Euromonitor International ¨C "Pet Food and Pet Care Products in the US". Americans are greatly concerned about their pets' wellbeing and are willing to pay more for what they perceive to be better quality food. Pet manufacturers are stimulating this demand for natural and more premium products by increasing their own scientific research in the hope of transforming premium or mid-priced pet food buyers into super premium customers.