Natural Pet Food Group and Pet Valu collaborate

The Natural Pet Food Group, parent company of K9 Natural and Feline Natural, announces its collaboration with Pet Valu, Canada's leading retailer of pet food and supplies.

The range of freeze-dried products, canned food and nutritional supplements from K9 Natural and Feline Natural will now be available nationwide in Pet Valu stores. In addition, K9 Natural and Feline Natural are part of Pet Valu's ‘Your Rewards’ loyalty programme.

The collaboration is in line with a strong market trend: North American pet owners are increasingly looking for high-quality, natural and functional foods that address sensitivities, allergies and chronic conditions while promoting overall well-being. With products developed under the guidance of world-leading pet nutrition scientists and made from ethically sourced, sustainable proteins from New Zealand, K9 Natural and Feline Natural are setting new standards for quality and transparency in pet nutrition.

This collaboration follows the Natural Pet Food Group's recent expansion into the United States through Pet Food Experts (PFX) and underscores the company's commitment to making high-quality nutrition more accessible to pet owners everywhere.