Ethos Pet Brands is the name of the new parent company created by the merger of pet food brands Natural Balance Pet Foods and Canidae. The combination has been created to leverage both companies' businesses.
The companies explain that Ethos, the original and long-standing name of Canidae's manufacturing facility in Brownwood, Texas, reflects the character, honesty and integrity of both companies while representing their commitment to providing high-quality nutrition and premium ingredients.
Natural Balance and Canidae first announced plans to merge in March. Natural Balance has a 30-year history of developing premium products with high-quality, protein-forward ingredients spanning dog food, cat food and treats. For the past 25 years, Canidae has offered dog and cat food products focusing on regenerative agriculture and sustainable operations.
As part of the transaction, L Catterton, a leading global consumer-focused investment firm and majority shareholder of Canidae, and Nexus Capital Management, an alternative asset investment company and majority shareholder of Natural Balance, each contributed new growth capital to support the integration and strategic long-term expansion of the combined company.
