The products of the newest brand addition to the Mars portfolio will be sold in 650 out of the 1,660 stores that the retailer has across the US.
The partnership with the Tennessee-based Non Nom will allow the expansion of the retailer’s portfolio of fresh and frozen options “to meet the increasing interest” in these kinds of products
“With this exclusive partnership, we are the only retailer to offer Nom Nom fresh food in stores, making their food available to consumers same-day alongside the many products and solutions pet parents already rely on PetSmart to provide,” said CCO Stacia Andersen.
This partnership marks Nom Nom’s first foray into retail stores.
"We see this as a great opportunity to introduce the brand and the fresh feeding experience to a whole new group of people who may otherwise not have found it. We're excited to share these positive outcomes with PetSmart customers,” highlighted Nom Nom CEO, Nate Phillips.
