The UK-based Accapi Group, the exclusive European distribution partner for outdoor dog brand Ruffwear, has expanded its pack with a series of key appointments. This will further support the growth of the brand throughout the UK, German-speaking, Nordic and French regions.
David Drachmann-Sunne joins Accapi Group as European sales director. Responsible for new business, he has experience of growing brands in Europe in both the pet and outdoor leisure sectors, most recently with Orbiloc and Siccaro in the Nordic and German-speaking markets.
Natalie Sullivan joins the Ruffwear pack as director of marketing for Accapi Group, responsible for driving demand and supporting retail sales for the Ruffwear brand throughout Europe. She joins Accapi from Pentland brands, where she worked directly with retail partners in the outdoor and sports channel to grow and support the sale of outdoor/active brands Berghaus, Endura and Speedo.
Supporting the marketing department is digital marketing graduate Laura Geere, who joins Accapi as a digital marketing executive working on the activation of Ruffwear across its online points of contact with the consumer.
Two new account managers have also joined the sales and marketing team. Charlie Duhoux has sales and marketing experience in the UK and France, and she will be supporting and growing Ruffwear's French-speaking retailers. Tom Carter joins the UK sales team to grow the UK business further, having previously worked with outdoor brands Lifemarque and Craghoppers.
The customer operations and supply and logistics function has also been strengthened with the appointment of Megan Gowland as deputy customer service manager and Dan Jackman as planning and development manager. The latter is responsible for the end-to-end supply chain and product availability from Ruffwear production to delivery to retail partners and consumers across Europe.
