The German aquatics companies Eheim, Juwel Aquarium and Tetra have been recognised with the "Brand of the Century" award. They are thus ranked alongside a number of other well-known, globally active manufacturers. "All these brands are synonymous with the highest quality standards and are influential in their category," read the statement from Juwel Aquarium.
As "Brand of the Century", the companies are represented in the printed "Deutsche Standards" brand register. The book, published by the renowned company that also publishes Die Zeit, features around 200 innovative, long-standing German brands.
