The Paris-based private equity company Eurazeo intends to invest 68 mio euros in the French pet food company Ultra Premium Direct as majority shareholder. Eurazeo was formed in 2001 by a merger between Eurafrance and Azeo, which were originally holding companies of the Lazard Group in France.
Established in 2013, Ultra Premium Direct is regarded as a leading company in the French market for premium pet food. It markets dog and cat food directly to consumers in a number of European countries.
