True Leaf Medicine International has announced the appointment of former Mars Petcare executive Kevin Cole as president of True Leaf Pet. Darcy Bomford has resigned as president of True Leaf Pet Inc., but will continue as a director and chief executive officer of True Leaf Pet.
Kevin Cole brings over 20 years of experience in consumer-packaged goods (CPG) to True Leaf as well as considerable expertise in accelerating businesses and brands in the pet industry. Prior to joining True Leaf, he served as vice-president of marketing for Mars Petcare Canada. He was previously a marketing executive with Glaxo Smith Kline.