Prins Petfoods expands with a third building. This building will be the home of the unique online platform Lifestyle for Pets, which, together with participating pet stores, brings together trends and knowledge concerning pets.
Prins' new building is located on the same street in Veenendaal, the Netherlands as its two current offices and factory. The 100% natural dog and cat food specialist will use their new acquisition to expand the family business' dissemination of knowledge and expertise.
New team
Lifestyle for Pets has gone live on lifestyleforpets.tv with a unique online TV channel, informative blogs, and a shop with quality products. The website now has a new, enhanced team that is based in the new building, which includes space for recording studios. The grand launch of the platform, including national campaigns and a special kick-off with all the partners on 12 June 2016, will start this spring.
Full experience
Prins is also working on a publicly accessible experience center in the new building. This will include an animal cafe and a museum, which will create a complete experience that will stimulate all senses of both humans and animals. Additionally, the special stall that will host Prins at the Interzoo trade fair in Nuremberg, Germany will be rebuilt in the new building.
