Fressnapf celebrates its 25th anniversary this year

Europe’s leading pet store chain Fressnapf, which celebrates its 25th anniversary this year, grew more strongly abroad than at home in 2014. The company’s sales outside Germany rose by 12.3 per cent to € 615 mio, while sales by the chain in the domestic market increased by 4.1 per cent to € 1.053 bn. Fressnapf’s overall sales grew by 7 per cent to € 1.668 bn compared with 2013.

By the end of 2014 the Fressnapf Group had 1 347 stores in twelve different countries. It aims to grow further this year with strong anniversary campaigns aimed at achieving an above-average increase in sales, above all in Germany. A sales boost of 6.3 per cent is being targeted for 2015 in Germany and of 8.4 per cent abroad. Fressnapf intends to open around 50 new stores this year and is expected to push ahead rapidly with expansion in Poland in particular, where it currently operates six stores.