Christies Direct purchase DeZynaDog

Christies Direct are pleased to announce the purchase of leading UK professional pet grooming supplier Dezynadog.

A spokesman for Christies Direct said: "We were delighted when the opportunity arose to purchase such a well known name in the pet industry. Christies Direct are one of the largest grooming distributors in the UK and Ireland and now export to more than 25 countries worldwide. We see the Dezynadog acquisition as an opportunity for us to consolidate our current position as the leading company, with the widest range of products and brands."

Dezynadog have been in business for almost 60 years, which is a milestone very few companies reach. Christies Direct say that they were attracted to the Dezynadog business, because of their own brand products, including their shampoos, cosmetic products and especially, their dryers. Christies are confident that there is tremendous potential to grow sales of these high quality products, not only at home, but throughout Europe and beyond. Dezynadog will be a run as a separate entity from Christies Direct with its own product range. A new Dezynadog website will be launched at the end of the summer and a new catalogue will be available then as well. A dedicated sales and marketing team has been put in place to work on maintaining and building the Dezynadog brand to be a leading force in the pet industry.