Flexi USA renamed Pet Adventures Worldwide

Flexi USA has been renamed Pet Adventures Worldwide (PAW), according to the American pet industry magazine Pet Business. This is a result of the move by Germany-based company Flexi International to terminate its business relationship with Flexi USA. The manufacturer of retractable leashes will now sell its products directly in the US market (as already reported).

Pet Adventures Worldwide will now pursue new paths to success, according to president Ulrich Wuebker. The company has already launched two new product brands: Alcott, a collection of adventure dog accessory products, and Uncle Ulrick’s, a line of chicken and beef jerky and sweet potato treats.