Aller Petfood appoints Marketing Manager

In order to continue optimizing the support of private label customers and to strengthen the appeal of Aller Petfood's own brands, Marketing Manager Rikke Pranger was employed by Aller Petfood from the 1st of April 2012.

Rikke is in charge of developing the Aller Petfood brands world wide, as well as helping distributors in taking advantage of the Aller Petfood marketing toolbox assuring optimal branding towards the individual pet food customers. Rikke Pranger is furthermore responsible for improving the marketing of Aller Petfood private label competencies and service concepts. The private label division is very important to Aller Petfood, which is why yet another of the Aller Petfood plants, the wet food production facility in Saint Petersburg, was ISO 22000 certified in April 2012.