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Kemin acquires Genesis Ltd.


Mar 12, 2012

Kemin Industries Inc. completed its acquisition of Genesis, a companion animal supplement company and maker of the brand RESOURCESTM - health supplements marketed exclusively to veterinarians. As part of the acquisition, Kemin purchased all health supplements marketed under the RESOURCES brand, which includes supplements for immune and urinary support as well as joint and general wellness products.

In addition to acquiring the brand products, Kemin is pleased to welcome Genesis founders Bill and Mary Bookout to the Kemin family. Bill and Mary are joining the veterinary division, Bill as Vice President of Global Sales and Mary as Companion Animal Business Manager.

"Genesis has been carefully considering partnerships that would expand the use of its products and ultimately fulfill its vision of improving the lives of pets," said Bill. "Only after a very thorough and complete evaluation did Genesis decide to join Kemin Industries."

 


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