Fressnapf Austria invests EUR 3 million in store modernization

With 107 stores, Fressnapf is market leader in the pet food and pet care retail in Austria. The organization does not only put efforts into expanding the number of stores, but is also keen on modernizing the existing stores. In 2012 alone, Fressnapf will invest €3 million ($3.9 million) into this modernization project.

Fressnapf's goal is to give its customers the ultimate shopping experience and give them quality advice and has therefore started a quality offensive. Over the next few years, their Austrian stores will be completely rebuilt and modernized, according to the Future Store Concept.